Overall Performance
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Commerce — Revenue
Total Revenue
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B2C + B2B · Shopify
B2C Revenue
—
spirittea.co · Shopify
B2B Revenue
—
Wholesale store · Shopify
Traffic & Engagement — Combined B2C + B2B
Total Sessions
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B2C + B2B
Total Users
—
Sum of both properties
New Users
—
Engagement Rate
—
Weighted by sessions
Avg Session Duration
—
Weighted by sessions
Daily Sessions Trend — B2C + B2B
Device Breakdown — B2C
Top Products
Top B2C Products
| # | Product | Units | Revenue |
|---|---|---|---|
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Top B2B Products
| # | Product | Units | Revenue |
|---|---|---|---|
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Contact Form Submissions · HubSpot
Total Submissions
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All 3 forms
Wholesale Application
—
Wholesale site
Wholesale Contact
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Wholesale site
B2C Contact
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Retail site
Traffic by Channel
Default Channel Group — B2C + B2B
| Channel | Sessions | Share |
|---|---|---|
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Audience — Top Cities
Top Cities by Sessions — B2C + B2B
| # | City | Sessions | New Users | Purchases (B2C) |
|---|---|---|---|---|
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B2C — Retail Performance (spirittea.co)
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Commerce · Shopify
Revenue
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Total sales
Orders
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Paid orders
Avg Order Value
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Paid orders only
Conversion Rate
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Sessions → purchase · GA4
Add to Cart
—
GA4
Checkouts
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GA4
Cart Abandonment
—
Added to cart, no purchase · GA4
Top Products
Top Products by Revenue
| # | Product | Category | Units | Revenue |
|---|---|---|---|---|
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Revenue per Product
Traffic & Engagement · GA4
Sessions
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Total Users
—
New Users
—
Engagement Rate
—
Avg Session Duration
—
Daily Sessions
Device Breakdown
Traffic by Channel
Default Channel Group
| Channel | Sessions | Share |
|---|---|---|
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Audience
Top Cities by Sessions
| # | City | Sessions | New Users | Purchases |
|---|---|---|---|---|
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Revenue by Category · Shopify
B2B — Wholesale Performance
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Commerce · Shopify
Revenue
—
Total sales
Paid Orders
—
Excludes $0 samples
Avg Order Value
—
Paid orders only
Samples Sent
—
$0 orders
Unique Products Sold
—
Products in period
Lead Generation (Forms) · HubSpot
Wholesale Applications
—
Wholesale Application form
Contact Form Submissions
—
Wholesale Contact form
Total B2B Leads
—
Application + Contact
Top Products
Top Products by Revenue
| # | Product | Units | Revenue |
|---|---|---|---|
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Revenue per Product
Traffic & Engagement · GA4
Sessions
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Total Users
—
New Users
—
Engagement Rate
—
Avg Session Duration
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Daily Sessions — Wholesale
Device Breakdown
Traffic by Channel
Default Channel Group
| Channel | Sessions | Share |
|---|---|---|
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Audience
Top Cities by Sessions
| # | City | Sessions | New Users |
|---|---|---|---|
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Sales, orders, samples and products: Shopify (both stores, full history). Traffic, engagement and funnel: GA4. Forms: HubSpot. Deltas compare against the previous period of the same length.