Spirit Tea
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Overview
B2C — Retail
B2B — Wholesale
Overall Performance
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Commerce — Revenue
Total Revenue
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B2C + B2B · Shopify
B2C Revenue
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spirittea.co · Shopify
B2B Revenue
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Wholesale store · Shopify
Traffic & Engagement — Combined B2C + B2B
Total Sessions
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B2C + B2B
Total Users
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Sum of both properties
New Users
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Engagement Rate
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Weighted by sessions
Avg Session Duration
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Weighted by sessions
Daily Sessions Trend — B2C + B2B
Device Breakdown — B2C
Top Products
Top B2C Products
#ProductUnitsRevenue
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Top B2B Products
#ProductUnitsRevenue
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Contact Form Submissions · HubSpot
Total Submissions
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All 3 forms
Wholesale Application
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Wholesale site
Wholesale Contact
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Wholesale site
B2C Contact
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Retail site
Traffic by Channel
Default Channel Group — B2C + B2B
ChannelSessionsShare
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Audience — Top Cities
Top Cities by Sessions — B2C + B2B
#CitySessionsNew UsersPurchases (B2C)
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B2C — Retail Performance (spirittea.co)
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Commerce · Shopify
Revenue
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Total sales
Orders
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Paid orders
Avg Order Value
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Paid orders only
Conversion Rate
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Sessions → purchase · GA4
Add to Cart
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GA4
Checkouts
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GA4
Cart Abandonment
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Added to cart, no purchase · GA4
Top Products
Top Products by Revenue
#ProductCategoryUnitsRevenue
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Revenue per Product
Traffic & Engagement · GA4
Sessions
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Total Users
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New Users
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Engagement Rate
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Avg Session Duration
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Daily Sessions
Device Breakdown
Traffic by Channel
Default Channel Group
ChannelSessionsShare
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Audience
Top Cities by Sessions
#CitySessionsNew UsersPurchases
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Revenue by Category · Shopify
B2B — Wholesale Performance
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Commerce · Shopify
Revenue
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Total sales
Paid Orders
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Excludes $0 samples
Avg Order Value
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Paid orders only
Samples Sent
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$0 orders
Unique Products Sold
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Products in period
Lead Generation (Forms) · HubSpot
Wholesale Applications
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Wholesale Application form
Contact Form Submissions
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Wholesale Contact form
Total B2B Leads
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Application + Contact
Top Products
Top Products by Revenue
#ProductUnitsRevenue
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Revenue per Product
Traffic & Engagement · GA4
Sessions
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Total Users
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New Users
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Engagement Rate
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Avg Session Duration
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Daily Sessions — Wholesale
Device Breakdown
Traffic by Channel
Default Channel Group
ChannelSessionsShare
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Audience
Top Cities by Sessions
#CitySessionsNew Users
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Sales, orders, samples and products: Shopify (both stores, full history). Traffic, engagement and funnel: GA4. Forms: HubSpot. Deltas compare against the previous period of the same length.